Genre and Conventions

Genre and Game Pack Design

	Genre	Typical conventions
	Hack and Slash/ 3rd Person Shooter	This kind of game cover always shows the characters. Since games of this genre are mainly based on watching your character beat the pulp out of lots of enemies, showing the characters on the cover is important. Fighting hack and slash like this game always tend to have some element of comedy to them. The quote is there to add a little something to the large amount of white space that this cover has. There is no background, just white, this is so you will focus on the other aspects of the cover i.e, the characters.
*	Action RPG	This genre of game, RPG tend to have lots of money spent on designing the characters. Just like hack and slash above, the characters are meant to be deep and interesting. That's why the background is very simple, to force your eyes towards the more interesting elements on the page. This logo is one of the most well known logos of the Action RPG genre. Knowbody really knows what this logo is, but it's common for games of this genre to have some kind of logo that will more often than not be on the cover.
*	Simulator	There is a trend of Simulator games going at the moment. All of them are made by similar developers and all of the covers share exactly the same font. This makes them easily recognisable as part of this genre. There is a "2013" in the title so that you can easily figure out which edition of the game this is. Since near enough the same game is re-released or expanded every year.
*	Action	Covers for this genre usually have a lot going on. Since the genre is action, the cover will typically have lots of exciting elements or surprise. Guns, lasers, explosions, people running away/toward something. Bright, vibrant colours go along with the idea of this genre of game.
*	Sports	Best football players on the cover - that’s who you play as. The goal is to win every single game, as if you could be the very best. Rooney, one of the best players in the world at the very front. He’s a striker, he scores loads of goals, everybody in the game’s audience wants to play as him or have him on their team. The players are celebrating, looking very enthusiastic. This makes the cover more exciting and interesting. Round, football - shaped logo
*	Kids Game/Family Game	Very lively and bright colours. Obviously a kid’s game. Smiling characters, very happy atmosphere. Happy imagery to appeal to the genre of kids and parents who want to play a happy, fun game together. This genre is not very popular. In order to catch someone's attention in a shop, the cover has to be very vibrant and exciting.